Phone, fax or Email?

Selon Forbes, Dec 1, 2021:

 ‘’The logistics industry is so big that it is measured as a percentage of GDP. Global logistics is 12% of the GDP, or $9.6 trillion (estimated). Yet, logistics tech is a mere $17.4 billion market worldwide. That's a paltry 0.18% of investment in tech, and one-fourteenth of the 2.43% tech investment on the front-end.’’(*1)

Phone, fax or Email ? 

For the past few decades, the logistics industry has operated around interpersonal relationships via telephone, telex, fax and then email. Working in the field today means, for a serious company, skillfully juggling tens of thousands of emails.  Being efficient in this area represents a good level of service to the clients of the transport and logistics company. 

Humor me, let's take as an example albeit an impossible one, a company that is perfect in its efficiency in managing its communications. Even if you remove that factor, managing the supply chain is a huge task that can take up to several weeks for each transaction (shipping containers), including twists and turns and unexpected things along the way.  Often, people feel lost in it, drop the ball and are not aware of the tasks that are required by their own company to get the goods to their destination.  This leads to delays, uninformed purchasing and additional costs.

The technology factor into the fray! 

If you thought emailing was the new revolution in the field, I'd like to draw your attention to tech-logistics. I was talking about communication delays and lack of visibility above, imagine a way of working that eliminates all that.
At Synergie Canada and Lazr Freight, we have found that our technology-enabled teams are 3-4x more efficient in terms of number of transactions per month and error prevention.  Our API connections save hundreds of tasks each day for each person and that's not the only benefit.

Benefits of the new Cloud-based TMS approach (Transportation Management Systems):

  • Automate manual tasks, resulting in streamlined workflows and significant efficiency gains
  • Eliminate capital and operating costs for hardware and IT infrastructure
  • Requires only Internet access to connect, making them accessible from virtually anywhere in the world
  • Consolidate data from multiple internal and external sources, enabling greater visibility
  • Perform advanced analytics on transportation data to uncover key insights and business opportunities
  • Are easy to implement and update over time, allowing companies to take advantage of the latest TMS features
  • Are highly scalable, allowing companies to scale up or down as business needs change

The new way to buy transportation

While the vast majority of people are now accustomed to buying online, the change is still in its infancy when it comes to transportation logistics.  One thing is certain, change is inevitable because you can't compete with a slingshot against a rocket launcher.  Furthermore, today's market represents historic transportation costs that are forcing companies to rethink their business models and re-evaluate each product. 

So I invite you to put down the slingshot and start shopping for rocket launchers. 

MARC-ANDRÉ GUINDON, Synergie Canada President.